Mountain Safety for Skiing and Snowboarding

The Canada West Ski Areas Association (CWSAA) has shared a new mountain safety video called Respect, aimed at bringing the key issues of mountain safety to young skiers and riders. Mountain safety is a key priority at resorts across North America. Respect aims to reengage the skiing and riding community in three pillars of mountain safety in a way that is both relevant and tangible – respect for yourself, respect for others, and respect for the mountain.

“We are extremely pleased with the new Respect video,” says David Lynn, President & CEO of Canada West Ski Areas Association. “Our previous Respect video was beginning to lose relevancy within our target market. We wanted to refresh the content, enabling us to deliver vital mountain safety communications in a way that resonates with skiers and riders across Canada. Working with Whistler Blackcomb allowed us to feature some of the best athletes of the industry, in real-life situations that we all can relate to. At the end of the day we want people to understand that consequences are real.”

Respect was filmed at Whistler Blackcomb and features Olympic ski cross gold medalist, Ashleigh McIvor; Olympic halfpipe silver medalist, Mike Riddle; and other professional skiers and snowboarders including Joe Schuster, Robin Van Gyn and Mack Jones, in real-life, on-mountain scenarios. Respect reminds skiers and riders to know their limits and play within them, because the consequences are real. Mountain Safety is everyone’s responsibility.